Playside Studios also released an NFT called BEANS on 3 February 2022. On 1 October 2021, PlaySide Studios acquired the Dumb Ways to Die franchise for A$2.25 million from Metro.
The campaign's animation was developed into an app available to iOS and Android devices. The campaign video went viral on social media after it was released in November 2012. A screenshot from the animated video during the song's final chorus presenting the characters and their resulting deaths (except Clod)ĭumb Ways to Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria to promote railway safety.
